Loading…
This event has ended. Create your own event → Check it out
This event has ended. Create your own

The Linux Foundation Collaboration Summit is an exclusive, invitation-only summit gathering core kernel developers, distribution maintainers, ISVs, end users, system vendors and other community organizations for plenary sessions and workgroup meetings to meet face-to-face to tackle and solve the most pressing issues facing Linux today. If your company is not a member of The Linux Foundation and you are interested in joining please visit our website to learn more about how you can become a Corporate Member.

Request an Invitation To Participate

View analytic
Wednesday, April 17 • 9:00am - 10:00am
Should You? – Can You? - Market Open Source? - Tracey Erway, Intel & Nithya Ruff, Ruff & Associates

Sign up or log in to save this to your schedule and see who's attending!

As Open Source software continues to gain popularity and a valuable position in the market, we’ve started to question if marketing has a role in open source.  In such an intensely engineering focused environment, the usual answer is “No, it’s the code value that makes or breaks a project”.  Traditionally the maintainer has borne the burden of contribution, communication, community and fund raising.   But tradition no longer holds, as most open source projects are now contributed to by corporate employees – not for self-gratification, but for real business purposes.  This session will cover some best practices for marketing, yes marketing open source projects (working with or without corporate backing and community managers), and the key differences between open source marketing and regular corporate product marketing.


Speakers
avatar for Tracey Erway

Tracey Erway

Advocacy Goddess, Yocto Project
Tracey M. Erway is a Senior Marketing Manager at Intel Corporation, currently responsible for all strategic, product, and event marketing as the Advocacy lead associated with the Yocto Project.
avatar for Nithya Ruff

Nithya Ruff

Ruff and Associates
Nithya Ruff is the President of Ruff and Associates a marketing and business consulting company based in the SF Bay Area.   Nithya has spent the last 20 plus years in high technology and open source working in strategy, marketing and services.  She believes that good marketing can help technology become problem solving value to customers.


Wednesday April 17, 2013 9:00am - 10:00am
Mission I

Attendees (7)