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As Open Source software continues to gain popularity and a valuable position in the market, we’ve started to question if marketing has a role in open source. In such an intensely engineering focused environment, the usual answer is “No, it’s the code value that makes or breaks a project”. Traditionally the maintainer has borne the burden of contribution, communication, community and fund raising. But tradition no longer holds, as most open source projects are now contributed to by corporate employees – not for self-gratification, but for real business purposes. This session will cover some best practices for marketing, yes marketing open source projects (working with or without corporate backing and community managers), and the key differences between open source marketing and regular corporate product marketing.