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Wednesday, April 17 • 9:00am - 10:00am
Should You? – Can You? - Market Open Source? - Tracey Erway, Intel & Nithya Ruff, Ruff & Associates

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As Open Source software continues to gain popularity and a valuable position in the market, we’ve started to question if marketing has a role in open source.  In such an intensely engineering focused environment, the usual answer is “No, it’s the code value that makes or breaks a project”.  Traditionally the maintainer has borne the burden of contribution, communication, community and fund raising.   But tradition no longer holds, as most open source projects are now contributed to by corporate employees – not for self-gratification, but for real business purposes.  This session will cover some best practices for marketing, yes marketing open source projects (working with or without corporate backing and community managers), and the key differences between open source marketing and regular corporate product marketing.

avatar for Tracey Erway

Tracey Erway

Advocacy Lead, Yocto Project, Intel Corp
Tracey Erway has spent over 25 years as an embedded software developer, or building, marketing, and evangelizing ways to improve the software developer experience. Tracey has lead the community engineering team and been the business manager for the MinnowBoard program in the Open... Read More →
avatar for Nithya Ruff

Nithya Ruff

Ruff and Associates
Nithya Ruff is the President of Ruff and Associates a marketing and business consulting company based in the SF Bay Area.   Nithya has spent the last 20 plus years in high technology and open source working in strategy, marketing and services.  She believes that good marketing can... Read More →

Wednesday April 17, 2013 9:00am - 10:00am PDT
Mission I

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